Partner with HNS/MXY to reach engaged makers and creative entrepreneurs building successful craft businesses. Our advertising solutions connect your brand with an active community passionate about handmade products, business growth, and quality tools. From standard display ads to custom video experiences, we offer targeted placements that drive meaningful engagement and sales among independent makers across food, textiles, home goods, and specialty crafts.
Standard ads are traditional display advertising formats strategically placed throughout our website to reach makers at key engagement moments. These proven placements from high-visibility billboards to integrated content units connect your brand with our audience of creative entrepreneurs actively building their businesses. Each format offers different advantages for showcasing products, stories, and solutions to engaged makers.
The largest and most prominent ad format on our site, positioned at the top of pages for maximum visibility. Think of it as a digital highway billboard it’s the first thing visitors see and offers prime real estate for brand awareness campaigns, product launches, or major announcements targeting our maker community.
A horizontal banner that spans across the top or bottom of content pages, similar to a newspaper header. This format provides excellent visibility while maintaining a clean reading experience. Perfect for brands wanting consistent exposure as readers browse through maker stories, tutorials, and business advice.
Medium Rectangle Unit (MPU) is a square-ish ad that fits naturally within article content or sidebar areas. This versatile format integrates seamlessly with our editorial content, making it ideal for product demonstrations, tool recommendations, or educational content that complements what makers are already reading about.
A tall, vertical ad unit that provides twice the creative space of a standard MPU. This format allows for more detailed storytelling, multiple product showcases, or step-by-step processes. Excellent for brands with comprehensive solutions or those wanting to tell a more complete story to engaged makers.
A compact horizontal banner optimized for mobile devices. This format captures attention on smartphones and tablets without disrupting the mobile reading experience. Perfect for reaching makers who browse on-the-go, research while shopping, or manage their businesses from mobile devices throughout their day.
Custom ads are premium, interactive advertising solutions designed to create immersive brand experiences that go beyond traditional display formats. These engaging placements allow brands to tell richer stories, showcase multiple products, and create memorable interactions with our community of makers. From expandable canvases to video showcases, custom ads deliver higher engagement rates and deeper brand connections.
An expandable ad format that transforms from a standard banner into a full-screen immersive experience. When clicked, the Canvas opens to reveal a large creative space perfect for detailed product showcases, brand storytelling, or interactive catalogs. This format allows makers to explore your offerings in depth without leaving the page.
A dynamic video-powered canvas that combines the immersive experience of static canvas with engaging video content. Perfect for product demonstrations, behind-the-scenes content, or brand storytelling that resonates with our maker community’s appreciation for process and craftsmanship.
An interactive slideshow format that allows brands to present multiple products, processes, or stories in a sequential, swipeable format. Ideal for showcasing product lines, step-by-step tutorials, or before-and-after transformations that appeal to makers’ interest in process and results.
A premium video showcase that highlights your brand through compelling visual storytelling. This format is perfect for demonstrating products in action, sharing maker stories, or showcasing the craftsmanship behind your brand in a way that resonates with our engaged community.
An advanced showcase format featuring multiple videos that can highlight different aspects of your brand, products, or services. Excellent for comprehensive brand storytelling or presenting various use cases that speak to different segments within our maker audience.
An interactive navigator format that allows users to explore different sections of your brand story or product catalog through an intuitive interface. Perfect for brands with diverse product lines or complex stories that benefit from user-directed exploration.
A scroll-triggered ad that creates an immersive experience as users navigate through content. This format uses the natural reading behavior to reveal your brand message progressively, creating engagement without interrupting the user experience on our maker-focused content.
A mobile-optimized vertical video format designed for the growing mobile audience within our maker community. This format leverages the natural vertical orientation of mobile devices to deliver engaging video content that doesn’t require users to rotate their screens.
Content-based advertising through articles, hub features, and listicles that provide genuine digital marketing value to our maker audience like SEO and backlinks. These formats blend promotional messaging with educational content, establishing your brand as a trusted resource while driving engagement through helpful, actionable information.
Strategic content distribution across social platforms to amplify article reach and engagement. This format maximizes the value of your sponsored content investment by extending its visibility across multiple channels and driving sustained traffic.
Facebook promotion of sponsored articles and content pieces to reach makers through social media discovery. This format leverages Facebook’s targeting capabilities to connect your valuable content with makers interested in your industry or expertise area.
X platform promotion of article content designed to drive traffic and engagement from the maker community on social media. This format captures attention in fast-moving social feeds and directs engaged users to your valuable long-form content.
Professional LinkedIn promotion of business-focused articles and content that appeals to makers building their enterprises. This format reaches makers in professional contexts, perfect for B2B content, business advice, and industry insights.
Audio advertising formats that reach makers through podcasts and smart home devices. These intimate formats connect with our audience during their daily routines, workshop time, and content consumption, delivering your message through trusted audio channels that makers use for inspiration and education.
Audio advertisements integrated within podcast content that reaches makers during their preferred listening times. Perfect for brands wanting to connect with engaged audiences who actively seek maker-focused content, tutorials, and business advice through audio storytelling.
Audio advertisements delivered through Google Home and compatible smart speakers. This format reaches makers in their workshops, kitchens, and creative spaces, providing contextual brand messaging during hands-on making activities when visual attention isn’t available.
Audio advertisements delivered through Amazon Alexa devices and Echo speakers. Connect with makers using voice assistants for music, timers, and information while they work on projects, cook artisanal foods, or manage their maker businesses hands-free.
Social media promotion of podcast content across platforms to amplify reach and engagement. This format extends your audio advertising investment by driving additional listenership and brand awareness through strategic social media placement.
Short video snippets of podcast content optimized for X platform engagement. These bite-sized audio-visual pieces drive traffic to full podcast episodes while providing immediate value and brand exposure to social media audiences.
Video advertising formats designed to capture attention and engage our maker audience through compelling motion content. These formats leverage the power of video storytelling to showcase products in action, demonstrate techniques, and connect with makers who value seeing processes and results. All video ads are optimized for quality viewing across desktop and mobile devices.
Video advertisement that plays before main video content begins. This format captures immediate attention from viewers who are already engaged and ready to watch video content, making it ideal for brand awareness and product demonstrations that resonate with our maker audience.
Targeted pre-roll advertisements specifically placed on dedicated video content pages. This format reaches viewers who have intentionally navigated to video content, ensuring high engagement with audiences actively seeking visual and educational content about making and crafting.
Video advertisements integrated within article content that play as users scroll through maker stories and tutorials. This format provides a natural viewing experience that doesn’t interrupt the reading flow while delivering engaging video content to highly engaged readers.
Video content that blends seamlessly with editorial content, appearing as natural part of the user experience. This format is perfect for brands wanting to share authentic stories, tutorials, or behind-the-scenes content that feels organic to our maker-focused editorial environment.
Connected TV and Over-The-Top video advertising for reaching makers through streaming platforms and smart TV applications. This premium format delivers your message on the big screen, perfect for showcasing detailed product demonstrations or inspiring brand stories to engaged viewers.
Native advertising formats that blend seamlessly with our editorial content, providing value to readers while promoting your brand. These ads match the look, feel, and function of the media format in which they appear, creating a non-disruptive experience that resonates with our maker audience who values authentic, helpful content over traditional advertising.
Static native ads that appear naturally within content feeds and article intervals. These ads blend with editorial content while directing engaged makers to valuable brand content, tutorials, or resources. Perfect for driving traffic to helpful content that showcases your expertise in the maker space.
Video-based native advertising that integrates seamlessly with video content consumption patterns. This format allows brands to share compelling video stories, demonstrations, or tutorials that provide genuine value to makers while subtly promoting brand awareness and expertise.
Dynamic social media advertising formats that engage makers across multiple platforms through video content, live broadcasts, and strategic social placement. These formats leverage the power of social discovery and sharing to amplify your brand message within maker communities.
Short-form video content optimized for X platform engagement and sharing. Perfect for quick product demonstrations, maker tips, or behind-the-scenes content that captures attention in fast-moving social feeds and encourages engagement within the maker community.
Professional video content designed for LinkedIn’s business-focused audience of makers and entrepreneurs. This format is ideal for sharing industry insights, business advice, or professional-quality content that positions your brand as a thought leader in the maker space.
Comprehensive video advertising on YouTube that reaches makers consuming video content for tutorials, inspiration, and education. This format provides the most flexibility for detailed product demonstrations, storytelling, and comprehensive brand messaging.
Pre-event promotion for live broadcasts and events that builds anticipation and drives viewership. This format creates buzz around upcoming live content, workshops, or events that would interest our maker community.
Real-time social media promotion during live broadcasts to maximize concurrent viewership and engagement. This format captures the immediacy and excitement of live content while it’s happening.
Post-event video highlights and clips that extend the value and reach of live broadcast content. These condensed versions capture key moments and insights for audiences who missed the live event or want to revisit specific segments.
Complete post-event video distribution that provides full access to live broadcast content for extended viewing and engagement. This format maximizes the long-term value of live content investment.
A premium branding opportunity that places your logo in prominent sponsored positions throughout our site. This format provides consistent brand visibility and recognition among our maker community, establishing your brand as a trusted partner and supporter of independent creators and makers.
Email newsletter advertising formats that reach our engaged maker community directly in their inbox. These formats allow brands to connect with subscribers who have actively chosen to receive content about making, crafting, and building businesses. Newsletter ads provide intimate access to our most dedicated audience members.
A native-style image advertisement that blends seamlessly with newsletter content. This format provides visual appeal while maintaining the editorial feel of our newsletter, perfect for showcasing products, processes, or brand stories that resonate with makers in their personal reading time.
Strategic logo placement within newsletter content that builds brand recognition and trust with our subscriber base. This subtle but effective format establishes your brand as a valued partner in the maker community through consistent, professional presence.
An expanded native image format that allows for more detailed storytelling and comprehensive messaging. This premium newsletter placement provides additional space for copy and calls-to-action, ideal for brands with complex stories or multiple value propositions to communicate to engaged makers.
Traditional banner advertisement designed specifically for desktop newsletter viewing. This format provides prominent visibility and brand impact for subscribers reading newsletters on larger screens, perfect for bold brand statements and eye-catching product showcases.
We offer competitive pricing across all advertising formats, from standard display ads to premium custom experiences. Our team will work with you to create a tailored advertising solution that fits your budget and campaign goals.
Contact us today to discuss pricing for your preferred ad formats and learn how we can help amplify your brand’s message to creative entrepreneurs who are actively building their businesses.
Social Media Ads